As a result of the Covid-19 pandemic, even companies that used to be “digitally lazy” will now have to step up their digital capacity: Video conferencing, document sharing, cloud solutions, information security, etc. The result will be a steep learning curve. Leaders who have shied away from allowing people to work from home will notice that some are getting more productive if they can work in their own environments. All of this could lead to a shift in mindset and pave the way for massive digitalization efforts in the years ahead. This effort needs to be carried out transnationally,in the spirit and the values on which EU is funded.

Within this framework, WIN project will directly address the needs and challenges that companies, SMEs and organizations face in their efforts to manage and promote workplace innovation by introducing the professional profile of the Workplace Innovation Manager. WIN project visualizes the role of the Workplace Innovation Manager as an internal knowledge hub that will be able to spread concepts on ideas management, design thinking and innovation capabilities throughout the organization.